video
Moving Images Move Us to Take Action
hi-def paradiso
case study one
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Context
Ceat Tyres wanted to amplify its Happy Roads campaign that aimed to help city commuters traverse better roads in the monsoon.
Client’s Challenge
Write a simple yet impactful human-interest story to bring alive the message and engage audiences
Our Solutions
We wrote the script for this film.
Commuters would narrate their (literally) backbreaking experiences and challenges of travelling on city roads in the monsoon.
The narrative would dive into the impact of the brand's intervention to bring the messaging home.
Outcomes
The film succinctly encapsulated the brand’s messaging, scooping 1.5m+ views on YouTube.
case study two
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Context
Education World Magazine had set up its new division, Education World Films (EWF).
Client’s Challenge
Create corporate films for its education sector clients to build a new revenue stream
Our Solutions
Reimagined end-to-end filmmaking innovations from ideation/concept, scriptwriting, end-to-end production, final packaging to delivery of the finished product
Outcomes
Robust slate of corporate films created, year on year
Happy customer roster and healthy revenue stream created
Division of repute established; the client's clients were recommending EWF to their peers for their content marketing needs.
case study three
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Context
Hi Care, the pest control brand, wanted to create a public service message about kitchen hygiene.
Client’s Challenge
The messaging should be simple, entertaining, sticky, information-packed
Our Solutions
Created a 60-second animation as the vehicle for the messaging
As most of what would be covered in the messaging was common sense, we created a friendly and confident male protagonist, who would also be the company mascot, to suggest kitchen hygiene tips.
His tone would be simple, chatty, educative.
Outcomes
Video released by client on its social media channel.
We were further commissioned to create an internal animated technician training tutorial.
case study four
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Context
Oracle India Volunteering required a visual narrative to represent their employee-powered volunteering work in India.
Client’s Challenge
Ensure storyteller is able to internalise the semantics and nuances of their work and narrate it through video for an India-specific cut even as the footage was to feed a larger global film [for which we did not design the edit].
Our Solutions
To engage extensively with Oracle till we got a clear understanding of their requirement and most importantly, their intention to create this narrative.
This informed our story and script, which was written as a guide to the execution.
We conducted a workshop with the volunteers in preparation for their interviews.
We ensured the filming and editing was a collaborative exercise with the client to achieve the desired story and messaging.
Outcomes
A beautifully narrated story about Oracle’s volunteering activities in India.
Oracle was able to use the footage to feed their global film, which was on par with footage shot by client’s US-based vendor.
Client provided feedback that the quality of content generated by us exceeded their expectation.
To create sticky messaging with video and/or film innovations to achieve your business goals, reach us at tapinto@theconsciousempire.com